Safe, fast, scalable

Data security, GDPR proof

Highbiza uses the open source framework Django in combination with Python for the development of web applications and websites. This combination enables us to make exactly what our customers need.

Great speed
Development in Django is efficient. It is a framework that, together with Python, does not allow repetition with the 'do not repeat yourself' principle. This keeps the code clean, compact and clear, and parts can be reused more easily. 

Django Python is modular in terms of width and depth, from database to application level functionalities. This makes the framework particularly flexible, efficient and suitable for projects of all sizes. Compare it with building blocks that can be built on each other or next to each other. This allows prototypes to be realized at an early stage of the development phase, while they can later be expanded with additional functionalities (bootstrap method).

Suitable from standard to custom work
Django Python is a very versatile framework, which means it can be used for both simple presentation sites and complete customized systems. A simple website, thanks to the DRY principle, remains really straightforward and easy to understand for the user. It's also without the countless updates that are often necessary when using CMSs like Magento, Wordpress, Drupal and Joomla.

Ease of use
Ease of use is central to Django Python, for both the programmer and the end user. A clear, fully customizable admin interface is the norm. Users can easily find their way in the back-end and any adjustments that they themselves want to make to the front-end are possible without explicit knowledge of Django Python.

Open source without vendor-lockin
Django Python is completely open source. It's use therefore does not involve hidden extra costs. There are no user licenses or other mandatory purchases that come with Django, and as a user of a Django system you are not bound to a single supplier.

Widely used
Django Python is used by a number of large, innovative organizations:
• Google
• Netflix
• Instagram
• Dropbox
• Mozilla Firefox
• Pinterest
• YouTube
• The Washington Times
• Survey Monkey
• Spotify
• Prezie

Oscar is a state-of-the-art e-commerce system. It has been set up on the basis of few assumptions, so that virtually every part of the framework can be expanded and adapted well. In this way, complex business rules can be recorded in an elegant and coherent way.

Why Oscar is the best choice
Oscar has an easily expandable powerful core, where each component can easily be lifted, replaced or expanded. This is the most important function with which every project can be accurately recorded in the codebase, without any difficult work-arounds. Oscar also has a practical set of well-designed models, based on the experience of many e-commerce projects, both large and small. In addition, the extensive documentation provides good support, including good descriptions for solving possible problems. There is also an extensive test suite.

Oscar has many functionalities that other e-commerce systems often lack
Oscar is a powerful e-commerce system, with many well-functioning solutions that are not always present in other systems. For example, there is a payment module that allows a single order to be paid with up to 9 different payment sources, with the help of multiple payment partners. Sellers can place orders on behalf of their customers, with allocated budgets managed within the system. There is an existing integration with a series of SAP web services, for updates of catalogs and stocks. A webshop can easily contain more than about 15 million products, with stocks supplied by many (international) partners. Updates take place continuously with a Celery driven back-end. There are advanced access control rules that determine which customers can see which products there are. The list of features is very extensive.

Oscar is used by many larger and smaller webshops, some of which are well known: Tata Group, Carlsberg, the UK Labor Party, Meridian Audio, Dolbeau. Chyome and many more.

Wagtail was developed in 2014 by Torchbox from England. This has been done with regard to developers, which leads to the intuitive method. Everything is structured logically. The extensive, loyal community of developers is continuously implementing improvements.

The combination of a website in Django/Python with a Wagtail CMS offers various advantages for both a webmaster and a user. For example, think of:

  • Quick to use due to bite-sized modules
  • Very user friendly: easy to use for both webmaster and content staff
  • Open source, with an extensive community that continuously implements improvements
  • Flexibility: elements and modules can be adjusted as desired. Almost everything is made up of 'blocks'. Adjustments do not have to be expensive
  • CMS in multiple languages, including but not limited to English, German, French, Dutch, Portuguese, Arabic, Chinese, Polish, Swedish and Spanish
  • Responsive.

Wagtail makes it easy to manage both small and large websites. Where with other CMSs a lot of time is spent on content integration, in Wagtail one has created new pages in no time, filled them up and added images. With this CMS you are guaranteed to spend less time managing a website and you can once again focus on producing high quality content. Training is hardly necessary; with an hour training anyone can work with Wagtail. It provides a way to really save time for your organization. No matter the amount of pages a website contains, it won't affect the performance of this CMS.

Everything about Wagtail can be found at

Every Magento shop owner knows better than anyone that the frequency of security patches within Magento is very high. With Magento2 this issue is not solved, instead the opposite is the case. There are still a lot of so-called 'zero day leaks' in Magento: problems that have not yet come up but may pop up at any time. Every security patch is a patch on these vulnerabilities. With the arrival of the new GDPR in May 2018, an unsafe website is simply no longer an option from a legal point of view. Essentially a Magento shop is no longer an option.

In an Oscar environment one is virtually free from automated hack attacks, which occur frequently in php-based systems like Magento. With those, hackers know relatively often how to easily gain access to file systems. Especially where there are major overlaps in the area of programming languages and architectural surfaces. Webshops with an Oscar foundation are pretty much safeguarded of these attacks, because the architectural platform simply doesn't make it possible.

A webshop must deliver conversion. A fast webshop delivers more conversion than a slow webshop. The webshop that we build for you is guaranteed to be extremely fast. Especially compared to a Magento shop.

Low loading speeds are a known problem within php platforms such as Magento, which can only be solved with a large hosting capacity and many complex caching methods. Yet at the same time, slowness is one of the main reasons for visitors to leave a website. Because Oscar has no ballast in it (it only builds what's needed, and always according to the 'do not repeat yourself' principle), the code remains clean and compact. This makes for minimal loading times, even on mobile platforms.

Customization within default webshop solutions is impossible. This is often an important reason for webshop owners to develop in, for example, Magento. After all, the promise is made that 'everything is possible'. To a certain extent this is true, but not without extreme costs and without update problems.

At Highbiza we have many features as default functionality. However, if you want to expand, then that is definitely possible! Your webshop is in fact an individual webshop that cleverly uses common functionality. That's why we can do so much at very competitive rates. But if you still have additional wishes, then those are relatively easy to realize, such as

  • opening up with ERP / CRM
  • configurators
  • subscriptions
  • etc.

Oscar has a super-scalable, modular structure. We only build what is needed, unlike standard packages such as Magento, which often contain many (unnecessary) functionalities. With Oscar, the code is compact and there is no hindrance from useless material. This is often the biggest bottleneck and cost driver in the continued development within standard packages. All desired functionalities can easily be added via the bootstrap method.

As a state-of-the-art package Oscar is at least 50% cheaper than Magento 2.0 or higher.

This applies to the short-term production costs, because Highbiza has automated the building process of a webshop to a far-reaching extent. The experienced Dutch programmers from Highbiza can quickly and easily convert any old website.

The management and hosting costs in the longer term are at least half as low as most customers with Magento are used to. This is possible because Oscar only contains the functionality that the webshop needs, without all sorts of useless extras. And because of privacy and security by design, Oscar is already very fast and secure, which makes unnecessary host capacity and the associated high costs unnecessary. The management is also much simpler and cheaper without the endless stream of updates that many still know from Magento.

With Oscar, cheaper does not mean less quality, on the contrary. Magento is excessively expensive compared to Oscar, because of the many problems that came with the success it once had.