Of course, your webshop should be easy to find and quick to load.
Curious how Highbiza ensures this?
Findability
The findability of a website is important. Google search results can be influenced by good SEO. SEO stands for Search Engine Optimization and refers to the improvement of a website, with the aim of achieving higher positions in organic, unpaid search results. In addition to SEO, there is also SEA (Search Engine Advertising). The ads. The better the organic position of the webshop, the lower the advertising prices charged by Google. Through a migration plan, we map out the current state of your webshop, compare the current webshop with the updated webshop, and continuously monitor performance.
The rules
Google sets the rules for search results.
However, if your webshop is at the top of the search results, it may not always stay there. Google regularly changes the rules of the game. Good SEO helps you maintain your position. SEO is a continuous process and therefore requires maintenance. This way, you stay ahead of the competition and remain up-to-date.
But what exactly is SEO? SEO stands for Search Engine Optimization and refers to the improvement of a website, with the aim of achieving higher positions in organic, unpaid search results. SEO is mainly about content, and as a webshop owner, you can influence this. Good content leads to a higher position in Google's search results. Research shows that people still click more on organic search results. So it pays to invest in SEO.
Checklist
- Is my website displayed in Google?
- Am I serving high-quality content to users?
- Is my local business displayed on Google?
- Is my content fast and easily accessible on all devices?
- Is my website secure?
Migrationplan
We offer all Highbiza customers the opportunity to create a migration plan. We then analyze your current webshop and develop a plan for improvement. There are costs associated with creating a migration plan.
The migration plan consists of three phases, which we explain in more detail below.
The better your SEO, the cheaper your SEA.
In addition to SEO, there is also SEA. With SEA (Search Engine Advertising), we mean advertisements. In the image below, you can see the difference between SEO and SEA in Google.
Highbiza supports the webshop owner (for a fee) in creating good content. We know the rules of Google. An additional benefit is that the better the organic position of your webshop is, the lower the advertisement prices of Google are. The SEA.
Situation
During the first phase, we analyze the vitality of the current webshop. This includes looking at the titles, loading speed, and meta descriptions. These are all factors that Google uses to evaluate the webshop. In short, how well does the website comply with Google's rules? We identify ways to improve the webshop, with the goal of achieving a higher position in the search results.
Next, we present the migration plan to improve the webshop. You decide which improvements should be made. Then, we get to work.
Findability
As a webshop owner, you want people to be able to find your website. Highbiza develops a webshop in such a way that it is easily discoverable. We achieve this by paying close attention to both SEO and SEA.
First search result at Google
As a webshop owner, you would like to appear at the top of the Google search results. This is because it brings in "visitors" and maybe even customers. For example, when you search for "buy a television" on Google, you will see two types of search results. You will see advertisements, and below them, you will find the websites that Google has rated as the best. Google determines which website is most relevant based on your search term and ranks those relevant websites based on quality. This determines which sites appear at the top of Google search results. We call this organic visibility.
Comparison
During the second phase, we show what we have created. We compare the old webshop with the webshop we have developed. Once we are both satisfied, we launch the webshop "live". From now on, everyone can visit the new webshop. One month after the launch, we check how the new webshop is performing. We look at how many people have visited the webshop from Google. This way, you gain insight into the performance of the webshop.
Achievements
But of course, you want to constantly have insight into the performance of your webshop. Highbiza is a certified Google partner. We possess the Google Analytics 4 certificate. This allows us to offer webshop analyses at every level. For example, we use Google Analytics to determine source traffic and visitor numbers. These are more global measurements. With Google Tag Manager, for example, we go deeper in terms of measurement. How does a visitor behave on your webshop? With this, you can view recordings of a visitor on your webshop.
This allows you to see where a visitor clicks during their visit to your webshop. This provides valuable information to improve your webshop. In addition to Google tracking, we also provide tracking for social media platforms such as Instagram, Facebook, and Pinterest.
We can link all Google services in one account, such as Google Tag Manager, Google Ads, Google Analytics, and Search Console.